We asked our participants to share their experiences

Alice Nušlová – University of St.Gallen


Alice Nušlová – University of St.Gallen

Talking about how it feels to win the Business Game St.Gallen


Claude Koster – University of Zurich


Markus Erismann – University of St.Gallen


Vince Moens – EPFL / ETH Zürich

Kevin Bieber – University of Applied Sciences and Arts Northwestern Switzerland (FHNW)

Samantha Wong – Frankfurt School of Management and Finance (Germany)

«I am currently enrolled in the Master of International Business Program at the Frankfurt School of Finance & Management in Germany.


I believe that in order to improve myself, I must step outside of my comfort zone to embrace new challenges and accumulate practical experiences. One of the best ways to do so is to participate in workshops or competitions to gain hands-on experience and to challenge my own limits.

I liked the content and the variety of the cases. We were given four real business cases in different areas, one by each sponsor, and four hours to formulate strategy and prepare a presentation for each. The diversity of the cases and time pressure made our task challenging yet very interesting.

I will certainly recommend the BGSG to others for two reasons. Firstly, one can gain hands-on experience and apply classroom knowledge to solving real-life business problems. This is an experience that can push one out of his/her comfort zone, hence one can benefit from a steep learning curve. Moreover, the presence of companies’ representatives and students from some of the best universities in Europe provides an excellent opportunity to expand the professional network.»

Matteo Felicioni – Università Commerciale Luigi Bocconi (Italy)

Eva Morgan – Università Commerciale Luigi Bocconi (Italy)

«I am currently in my second year of the Master in Marketing Management at the Università Commerciale Luigi Bocconi in Milano. I never participated in a business game before and I thought it would be a great experience. And it was!


My key learning from the Business Game St.Gallen was to see the importance of team work – that was really crucial. Communicating with so many different people in such a short time, working effectively and thinking fast were the most important aspects from my point of view.

I would recommend the Business Game St.Gallen to other students for sure! I believe that trying new things and preparing oneself to real life business as much as possible is key. It was a great experience that every ambitious business student should not miss!»

Charles-Henri De Bruyne – University of St.Gallen

What do our corporate partners say?

Werner Schiesser, CEO BDO Switzerland
«BDO has been the first supporter of the BGSG in 2014. We have – without hesitation – decided to support BGSG in 2015 again, because BGSG offers a unique opportunity to personally meet with a larger group of bright, dedicated and motivated students in both, a personal atmosphere as well as in challenging, practical case-competition. We are very much looking forward to the upcoming event!»

Claudia Di Giuseppe, HR Manager Swarovski
«The Business Game St.Gallen was exactly the format we were looking for to show the students who we are and what we do: A truly international event with 94 students from 15 different universities out of Europe competing among each other. It was great to see how engaged the students worked on our business case and we were impressed about the quality of the work they delivered within 4 hours.»